Copy Writing/SEO

Copy Writing/SEO

As a freelancer, web copy writing and SEO optimized work makes up much of the workload. Some work I’ve contracted on my own, while other assignments have gone through text brokers such as WebWritingWords and GreatContent. This has included a number of different specialties.

Image by Scott Gardner c2020

Blogging, article writing, social media & outreach (non-commercial content)

Since 2009 (ongoing) including blogging, Facebook, Twitter, Linked-in for clients, adding non-commercial (i.e. informational) web content and other online activities to support website traffic and promote individual organizations and events; individual projects by contract.

Sample Clients

News oriented:

For Limoneira – purely informational blog posts revolving around their primary product (lemons & specialty citrus) with no sales pitch.

Health & Beauty, Green Cleaning:

Marketing oriented web copy writing & corporate communications

Includes multiple clients from 2007 to present (ongoing), including business reports and documents, webpages, company blogs and other social media and entire website contents.

Sample Clients

  • Athletescare Toronto & Ottawa – SEO optimized webpages + Toronto-optimized blog + Ottawa-optimized blog
  • GreenStream Environmental small business blog (2012 to 2019) – marketing oriented blog containing useful information
  • Petrillo Law blog (September 2012 to December 2015) – SEO oriented blog specific to the topic containing a marketing push
Image by Dmitry Barsky

Retail & product website copy

Regularly from June 2006 to February 2009 & occasionally from 2010 to the present for major national clients along with various small businesses including product descriptions, supplementary and explanatory materials, and marketing materials for a very wide range of consumer products.

Sample clients

  • The Shopping Channel (now Today’s Shopping Choice – product copy for jewellery, clothing, cosmetics, household items & more – Mississauga, ON)
  • Dainolite Lighting Inc. (Mississauga, ON) – catalogue copy
  • Bath Melts Inc. (beauty, cosmetics – Hamilton, ON) – website copy
  • My Baskets by Simontea (gift baskets – Toronto, ON) – website copy

Get In Touch For A Quote Or Any Work Inquiries

Published by

Anya Wassenberg

Freelance writer & singer

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